Small Time launches to help early stage artists big time

New music accelerator Small Time is set to open its doors in Brunswick this February 28, with a mission to support early stage artists gain clarity, achieve their goals and build their careers.

Designed to be accessible and inviting to artists of all genres, Small Time encompasses an artist production and development program, a live streaming channel, along with their New York-style pizza, bar and coffee take-away window.


With five studios and work spaces, up to ten artists a month will go through the Small Time Program entailing the production of a track, consultation to define the individual artist’s goals and an immediate action plan including the creation of a marketing pack with a bio, behind-the-scenes video and a one pager. Participating artists will also gain access to Small Time’s industry network, including everything from distributors, promoters through to financial management and photographers/videographers.


To educate and inspire, Small Time TV will live stream artist performances, interviews and expert advice, seven days a week on Facebook and YouTube to help reach emerging artists across the world. Patrons will also have the chance to attend ticketed and non-ticketed events.


Open from 11am–1am Thursday to Saturday, and 11am–11pm Sunday to Wednesday, artists and locals will be able to eat, drink and connect. Featuring a main bar, lounge complete with a piano, the ‘Green Room’ and an outdoor patio, there’ll be plenty of spots to chill. Musos using the space will have special access to workspaces, a kitchenette and bathroom complete with a shower, so they can relax, write or prep for a gig.


“Word of mouth has spread quickly among the emerging artist community and with the studio already taking bookings there’s definitely the need for a space for artists eager to develop and hone their product,” said general manager Luke Gladman.


With their own unique Small Time brew by Bodriggy Brewing Co. and pizza sitting at a huge 55cm, available by the slice or pie, those on the go can order straight from the street, or opt to take a seat and chill at the bar. Thematically named, the menu features pizzas: Super Cheesus, Oh Pep! Peroni, Veggie Watts, Viva Las Vegans and Green Salad Days. Making sure it remains true to the NY style, bellies can expect mozzarella straight from the US, and vegans will be looked after with Hello Friend Foods hand-crafted mozzarella. To wash it down, there’s hand-picked local wines, StrangeLove soda, a Coola cordial for the kids and let’s not forget coffee will be available by Allpress.


Founded by Stephen and Liz Hibberd, Small Time combines their passion for creative industries and innovative business, drawing on Steve’s experience in the technology sector and his own experience playing in bands, along with Liz’s background in design and product development. Set to disrupt traditional models of artist development within the music industry, the team also includes artist programming by Emily Ulman and Rhiannon Atkinson-Howatt, in-house producer James Seymour and general manager Luke Gladman.


“Liz and I have always had an interest in helping younger people find their way, helping them to push just that little bit further, to fully realise their potential, and with Small Time, we look forward to working with emerging artists to help propel their music careers,” said Steve Hibberd.


Small Time

271–273 Albert Street, Brunswick VIC 3056

11am–1am Thursday to Saturday

11am–11pm Sunday to Wednesday