Pinchy’s opens pop-up in Emporium Melbourne

The Emporium Melbourne pop-up is an extension of the team’s commitment to seafood sustainability, taking it one step further by focusing on the luxury to be found in premium seafood paired perfectly with a glass of champagne.

Pinchy’s Co. took its first foray into serving sustainable seafood in 2017 when they launched a much-loved pop-up at Melbourne’s HWKR restaurant, causing a stir with their signature lobster rolls from Maine, USA.

Pinchy’s has now taken it to the next level, opening a pop- up in Emporium Melbourne, teaming up with Veuve Clicquot to dish up a broader seafood menu that delivers on luxe and the same fresh, sweet taste Melburnians will remember.


The team brings over two decades of hospitality experience to the Pinchy’s table: founders and friends Jeremy Schinck and Nick Young have worked in the entertainment and bar scene together for many years, and their respective partners Samara Schinck and Marina Young specialise in business and law.


Going beyond their popular Maine to Melbourne lobster rolls and Alaskan King Crab rolls, the kitchen is led by ethically conscious head chef Thibult Boggio (former Vue De Monde), with big plans to bring other menu items like smoked ocean trout, octopus and prawns to socially conscious seafood lovers.

View the Emporium Melbourne menu here.


The story behind Pinchy’s came from a love for travel and dining shared by both couples. Collectively, the four have marked off top restaurants from around the world, with food journeys that have included quests for the best lobster roll found in US seafood capitals such as Maine, New York and Boston. 

The search eventually led them to discover the Japanese cult following around Tokyo’s Luke’s Lobsters in 2017, which highlighted a clear gap in the Australian market for enjoying delicious seafood that was traceable yet delicious. Given the high calibre of premium produce established in Melbourne, Nick spent a lot of time travelling up the east coast of the US to source the best lobster supplier available.


Ultimately, the high-quality seafood at Pinchy’s aims to educate consumers about the protection of our oceans. Pinchy’s supplier Cozy Harbour Seafood is the only lobster processor in the USA to achieve a BRC Grade A Certificate, ensuring that products are safe, legal and of the highest quality. The Maine lobster is also USFC & FDA approved in which all processes aim to protect endangered species.

The naturally clean Atlantic waters off Maine and the pristine glacial waters in Alaska are free of pollution, industrial waste and over-fishing, which means that the extra water found in the seafood’s new shell actually allows for further marination to create a tender and sweet flavour.



Level 3, Emporium Melbourne, 287 Lonsdale Street

Opening hours:

Saturday to Wednesday, 10 am - 7 am 

Thursday and Friday, 10 am - 9 pm