NON - the zero alcohol beverage takes Dry July to the next level
For those in post-lockdown Dry July, NON, the 0% beverage, brings pure joy to non-alcoholic drinking. Created in Melbourne just over a year ago by the irreverent William Wade and Aaron Trotman, NON has quickly found its way onto the lists of many of Australia’s top venues including Quay, Supernormal and Point Leo Estate. While restaurants tend to use the bottles as alternatives to wines and for tasting menu matches, retail customers enjoy NON freestyle – as an aperitif or a spritzer, an after-dinner drink or a tasty beverage anytime on or off the rocks. Those choosing a ‘Dry-ish’ July can also pimp their NON with a splash of alcohol for some inventive cocktails.
These 0% tipples are uncompromising in flavour, using the best ingredients from the most renowned growing regions worldwide. This level of purity and excellence has seen NON stocked in premium wine stores throughout Australia, as well as in Qantas and David Jones online. 2020 has also seen NON expand internationally, with initial sales into Japan and Singapore.
PROMOTION: Throughout Dry July, for any Triple Pack purchased directly from the NON Website using the promo code DRYJULY, customers will receive a fourth bottle free of charge.
Each NON beverage is created by drink maker William Wade. Will has had a varied career, from chasing pirates in the Royal Australian Navy to working as a chef in award-winning Australian and international restaurants, including Noma in Copenhagen and Sydney. Each release has its own individual style, capturing Will’s provocative use of ingredients without comparison or compromise. With flavour profiles ranging from kombu, ginger, cardamom & clove to sansho pepper, jalapeño, tamari and Murray River salt, he creates standalone beverages with no relationship to each predecessor. These very individual NON releases are simply numbered Bottle 1, Bottle 2, etc., with 5 bottles currently in the stable.
NON takes 0% drinking well beyond Dry July. The party doesn’t stop for pregnant mamas or designated drivers, for teenagers at dinner parties or those who want to get up at the crack of dawn for a surf. NON is a lifestyle that brings the all-night party to every day.