Family-owned wine producer Hesketh Wines has received a refresh leading into 2020, breathing new life into its brand with the official launch of Subregional Treasures and a fresh new look and fruit source for its core Art Series range
Founded in 2006 by Jonathon Hesketh, Hesketh Wines is a small producer of high-quality and accessible wines that showcase the individual strengths of various iconic South Australian growing regions. The new presentation for Hesketh Wines has been designed to reflect the family’s winemaking ethos – contemporary, approachable and clean with bold colours and flavours that reflect the distinctive identities of each of its wines.
“We started the Hesketh Wine Company in 2006 with a single focus and single brand – Hesketh Wines. Over time, we’ve found ourselves the custodians of four additional distinguished wine properties, all of which we’re incredibly proud of,” says proprietor Jonathon Hesketh. “But with the time and energy it takes to manage those properties, we could perhaps be accused of neglecting the one we’re closest to – our own family brand. This makeover is long overdue and a chance for us to put a fresh stamp on the wines that started it all.”
The new era for Hesketh is led by the official launch of their Subregional Treasures range, designed to celebrate and reflect the unique characteristics of these sub districts, even though they are yet to have their own formalised geographical indicator. This newly developed range includes a 2017 Ebenezer Shiraz and 2018 Ebenezer Grenache from the Barossa Valley; a 2018 Penola Cabernet Sauvignon from Coonawarra; 2018 Watervale Riesling from the Clare Valley; and a 2019 Chardonnay from Lobethal in the Adelaide Hills. The labels of this special release range have been designed to be clean, simple and premium with bold colours, each as unique as the regions from which the wines originate.
The new Art Series labels also adopt a clean and contemporary look in a variety of distinctive colours. The wines are still named after Georgina Hart’s artwork, which is now presented more subtly to the side of the wrap label. In addition to the upgrade in packaging, fruit sourcing for the Art Series range has been tightened to a selection of cool-climate sub-districts of the Limestone Coast. From Bordertown, Bool Lagoon and Coonawarra for Shiraz and Cabernet, to Mt Gambier and Robe for the aromatic whites, the region provides both quality and diversity for the various wines in the range. The cool-climate fruit sourcing has also allowed a Pinot Noir to be added to the range for the first time.
Made by winemaking team Andrew Hardy, Keeda Zilm and James Lienert, Hesketh Wines are available at select retailers and restaurants both Australia-wide and internationally.
Image credit: Alan Benson